Task 1 - Textual analysis

https://www.youtube.com/watch?v=VjZ5tgjPVfU - GTA IV trailer 

Media language:

The shot that is used in the first screen capture is an establishing shot of the scenery, this shot allows us to see what the setting is like as a whole. Using a shot like this to start off the trailer is beneficial, as it straight away lets the audience see what they are in for and what is being offered to them in the game. 

Along with establishing shot there are also a lot of close ups and medium close ups that are used, this has been done as the intention is to either show something in more detail or to connote something. For example, one of the screen captures show a image of a male looking over the city, its a shot form behind the character showing half his face and the city. This shot connotes that the person being shown is going to be very important and the fact that he is over looking the city, further connotes that he is powerful, as it almost looks as if he has taken the city over and its all his. 

Another great shot is the medium low angle close up of one male offering a black male drugs. The focus of the shot is on the hand gesture of the black male and the male offering the drugs. I think that this is a very powerful that has been shown, as it shows the audience the corruption in the game and it also conforms to a stereotype that black males from the hood are in to drugs and violence, however if you analyse the shot its the opposite. The focus on the black males hand shows  that he refusing the drugs, and from the way he is dressed shows that he quite smart and probably a family man. 

This is another great aspect of GTA, that it shows a vast amount of stereotypes and racial stereotypes however they also contradict them in the same way. This shows the audience that GTA has these stereotypes, however they still know right from wrong. 
   
Institutions:

GTA is a Rockstar game, Rockstar have always been the institution behind 
GTA, they are the one and only company that have produced all of the GTA series and with GTA 5 they spent over £8 million on just promoting the game. They had released the trailer way 1 or 2 years before the game was anywhere near being finished, however this one of the main reasons why the game was so successful with sales, as millions of people knew about the game before it was released, thus when it came out everybody knew about it. 
3.6 million copies were sold with the first 24 hours of the game being released, coming to approximately $310 million (£194 million) in revenue within a week. 
Genre: 

The genre of GTA is a video game, however when playing the game it follows a narrative, it actually follows three different narratives as you have the option to play between three different people. The game in general is seen as being very violent and harmful, however i would disagree. When playing the game you get to see an aspect of the world from three different views; a rich family man, a struggling black male trying to become a success, and a crazy hill billy. From this I believe that people actually become more aware of how different people live in the world. However you still get the freedom to do what you want, but you still face the consequences e.g. when you steal, or kill someone the police come after you.   

Audience:

The audience for GTA is 18+ however a vast amount of young kids play the game. This may be due to that fact that the younger generation are more interested in these games and they generally have more time on their hands or is it that they get to find an escape to a world where they can be free and do whatever they desire. However the same can be said for the older generation 30+, as research has shown that more older than younger people tend to play the game. This again can relate back the theory of escape and freedom, as in the real world there are major consequences for what people do and there are a range of restrictions, whereas in games like GTA you can be whoever you want and do whatever you want. 

Social:

We are currently living in a low economical society, it means that spending is on a how time low, as people are more weary of how they spend their money. However people have still spent a lot of money on gaming. For the UK it was the fastest selling game of all time, it sold over 631,000 copies in just 24 hours and in the 5 day period that the game was available it sold over 927,000 copies. This shows that even though people are being very careful where they spend there money, they still have a need for gaming. This may be due to the fact they have can have a 'escape' or 'diversion' (Blumber & Kattz). It allows people to get away from the real world and play a life out of someone else, in this case they have three totally different lifestyles to choose from. We also live in a multicultural society, and England is one of the worlds most multicultural countries, this means that when media products are released they should be able to appeal to all of these (most of these) audiences. This can be seen in GTA V as they have created three characters in the game, each with their own separate lifestyle. This would appeal to the British market as people would be able to see the portrayal of real people in the game, thus making the game more life like and enjoyable.
Economical:

Economical factors that concern GTA V are that people think that games such as GTA V have a great affect on young kids that play the, as it causes them to behave violently and could lead to much more. However I disagree, as we are in an society where some parents/guardians may not know what the game is about and they would go and buy the game. And as business want to make profits they would sell the game to the parent knowing that its not suitable for the child. However as we are in low economical state, business need to make profits.
Political:

There are a range of political issues with the game, as a vast amount of people believe that the game has lead people to commit crimes and it increases the violence because of what is shown in the game. However I would disagree as although there is a vast amount of violence, sexism, and explicit content that has been shown, there are also other games that are much more outrageous with what is shown for example Mortal Kombat and Manhunt. Both of these games are very violent and the way the characters are shown being killed is far more explicit than anything shown in GTA. 

Media magazine

MM47 - pg.54

This article looks at how GTA has spent so much money they spent on the game, marketing and how much they made through sales. the release of GTA would make £1 billion in the first sale, but this was all due to the clever marketing and when it was marketed. GTA released the trailer to the game 2 years before the game was released, this was unusual as games are usually released a couple months or a year max before it is released, but GTA did something totally different.

Using the hashtag #GTAV, Rockstar started posting links to their website where they revealed the logo for the game, styled like a banknote, so as to give fans the first clues to the bank heist theme. The following day they posted a countdown to the trailer that was to be launched on 2nd November 2011. It was through small hints and clues like this that allowed GTA to get so many sales, whereas if they released the game without warning, they wouldn't have made as many sales as not many people would of known about the game. 

MM40 - pg.12

This article looks at "Play, Pleasure, and Panics" of gaming and films, reading the article it showed that there is a lot of explicit, violent, and sexual content across these platforms. This has been evident through games such as Call of Duty Modern Warfare 2. They have a range of different violent aspects such as killing, vast amounts of blood shown, torture.

For example, a shooting in Holland in April 2011 was linked to Call of Duty: Modern Warfare 2 and a French man retaliated against an in-game stabbing by actually stabbing his gaming opponent. Many research studies have been undertaken in this field. Some findings appear to suggest that games can heighten violent traits, normalise violent acts and can be a catalyst for violence when combined with other factors – personality disorders, environmental pressures etc. Ferguson’s study in the area states that media texts have a weaker level of influence than the other factors cited whereas Kooijmanns gives more credence to the direct influence of gaming on behaviour. Some see gaming quite differently; and there is an argument that violent games can relieve stress and dilute violent impulses as the player acts them out in a safe, non-destructive environment.

Dyer’s Utopian Solutions the first theory worth bringing to bear in unlocking what video games offer is Richard Dyer’s utopian solution theory. This has a relatively simple premise: entertainment texts offer audiences a utopian or perfect ideal that they can access through media consumption. This ‘utopia’ is in contrast to the imperfections and difficulties audiences face in their own social lives. In short, escapist texts offer quick wins and rewards that fix the gaps in our social and emotional needs. In real life, clear rewards are rare and much harder fought for.

According to Dyer, the predominantly male audience is offered an energetic escape from the sedentary lifestyles that most males are involved in their place of education or work. Likewise this allows male audiences a means of asserting dominance upon a virtual battlefield with their tactical movement and skill in handling virtual weaponry. The rewarding of this dominant and physically capable behaviour is a means of the audience becoming the most masculine male they can be. This is a form of masculine self-actualisation.

Rockstar’s Manhunt was banned in Australia, New Zealand and Germany for the charge of sensationalising violence and indulging torture – but what authorities missed was the game’s Orwellian temper, with an omnipresent dictator (an ex-film director) forcing the player through a series of ‘scenes’ for his snuff film. The repugnant acts of violence, rated on a 1-5 scale for audience satisfaction, is clearly mocking of a Big Brother culture, and the game’s bleak social commentary means that the violence is supposed to be barbaric – our emotional investment depends on it. Largely misunderstood, the game was even removed from UK GAME shelves in 2004 when it was implicated in the murder of Stefan Pakeerah – recalling the earlier blame of Child’s Play 3 (Bender, 1991) in the torture and murder of James Bulger.

All of the above articles are from Rockstar Games, Rockstar Games are the company that are also behind GTA, as they have been part of many games that have had a negative or have been very explicit in what they show, could show a trend between the violent games that are released and who is releasing them. On the other hand, as Rockstar Games have been a successful business for so long they know what their customers want in games, thus they have reason to release, such as GTA and Manhunt. 

MM40 - pg.28 

Conventional media theory such as Blumler &Katz’s uses and gratifications theory provide rather broad ideas about how fictional texts offer escapism for their audiences, transporting them to a different emotional place and diverting them from the mundanity of their real lives.

When the experience is taken online, players can take their virtual selves online and achieve real-world dominance over their friends in a virtual environment. One of the reason why computer games are popular with the parents of gamers is the safety of masculine expression it offers their children, compared to the dangers of old fashioned group play from days gone by – boys used to play 20-a-side football in the street back in the 1950s – it’s nothing new. In this way, online play is offering communal activity in an increasingly fragmented society.

Maslow’s Hierarchy a second theory that offers insight into the needs of video game audiences is the consideration of the human needs of the audience as outlined by Abraham Maslow’s hierarchy of human needs. In Western society most of our ‘lower order’ needs are met: we have food, shelter, we are healthy and we have the support of our families. However, the upper two categories of self-actualisation (becoming the best we can be) and the resulting self-esteem and praise by others can only be met by individual action and achievement of socially recognised goals. As we explore each genre of games in turn, we will see how computer games offer audiences ways to access these needs easily through play.Now we have some tools to use, we can apply these to the experiences offered by some of the most successful gaming genres that have dominated the market over the last few years.

totorial post

1) update proposal - add in linked production and the new title.

2) Research audience effects, and add theories. Thoroughly look at both sides of the argument.  

3) How does it fit in to ETA franchise? Conventions used (genre). 

4) Many more examples of racist stereotypes needed. Analyse using media language. 

5) 

6) Historical - history of video games. How does GTA 5 fit in. other examples that caused moral panics. 

7) Stereotyping - research the theory of stereotypes (not just racial stereotypes). 

8) Economical - industry data, research Rockstar Games, and the gaming industry. 

9) More detail on issues and debates - link to text. 

10) More audiences and books needed. 

Notes & Quotes - GTA V

http://www.telegraph.co.uk/technology/video-games/10312420/GTA-5-the-violence-debate.html

- debate on whether GTA is too violent and the effect it has.
http://www.dailymail.co.uk/debate/article-2428024/PETER-HITCHENS-GTA-V-If-Devil-invent-game-one.html
- The evil of gaming

http://www.buzzfeed.com/josephbernstein/the-franklin-conspiracy-why-gamers-decided-the-police-in-gt
- Racist police in GTA

GTA is thought to be a game that is violent,racist and sexist and to a high extent it is, however this is done as this is what the GTA audience expect from the game. They want a place where they can have the freedom that they cannot experience in real life, for example going and killing random people in the most ridiculous way possible, or going to a strip club and getting a lap dance. These are the conventions that the audience of GTA expect form the game. However with that being said a vast majority of people (parents) are concerned about their children and the values that they learn from games such as GTA, and there have been cases where games like GTA have been blamed for the cause of terrible situations. Bur I would personally blame the upbringing of the person and the morals and values that they have been taught, as most people are taught right from wrong and they know that what they witness in video games and movies is fiction and that none of it should be rein-acted in any form.

Also the gamers that play GTA don't think of people differently just because of how they have been portrayed within a game e.g. they don't think that ll females are hookers because that's how they've seen them in GTA. Or that all black males are thugs.

The budget of GTA 5 was £170 million. When producing the game the producers would have put in a vast amount of thought, in to what extent they would want the game to be racist, sexist, stereotypical or misogynistic. Thus I think that they have done this as it's what they're audience wants from the game, as this is what they have experienced in GTA games before, thus they expect a consistency through the series.



This is a image of from GTA of a perfume that is made for females, as you can see it says, "smell like a bitch" some people (feminist) will see this as misogynistic. However this is 'tongue and cheek humour' which it's mocking something in order to create humour, 
however this humour may only be seen by the audience that you would associate with GTA. 

https://www.youtube.com/watch?v=MpJGkG1g-Lk

This is one reason to why women may think that they aren't represeted fairly in games such as GTA, one being that most game developers are males, thus they create a game which will be male dominated and they will make females look sexy and they will show them with less power and as sex objects. Just as in a women's magazine you wont find anything very manly, you'll see images of females in bikinis or how to get a flat stomach. This is because they editors of these magazines are mainly going to be women, thus they give their audience what they want. Just as this GTA have done the same thing and giving the audience what they want.
http://www.giantbomb.com/mortal-kombat/3030-15743/

Games have always consisted of some sort of sexism and a high content of violence. For example Mortal Kombat, was one of the goriest fighting games that was made during 1992, with it signature killer finishing moves, that involved characters being torn apart or burnt or killed in a horrific way. The game also only had 1 female character, Sonya Blade even her finishing moves were made mildly sexual, one move was when she grabbed her victim with her legs and through them across, and her finisher was the kiss of death, were she blows a kiss which turns into a fireball and incinerates her victim.

The first time my brother allowed me to play Mario Kart with him on his Nintendo 64, I immediately selected Princess Peach as my player character. Peach’s shiny hair, princess gloves, and pink dress made me feel as though there was a character just for me in what my brother had made seem was a game just for boys. But as I played the game more I stopped selecting Princess Peach- or any female character. Through strings of losses I learned that my brothers masculine characters, just as they appeared, were in fact faster and more powerful than the feminine characters I was choosing.

Choosing Princess Peach based on her appearance was not an uneducated decision on my part; in versus games in which the operator selects a character based solely on the images presented on the character selection screen, it makes sense for the appearance of each character to represent their personality and skillset and therefore video game designers costume their characters with an appearance or accessories that reflect their unique abilities.

Even with games that have female characters, they aren't shown on the same level as the males, prime example in the article above. The Princess Peach character is much less powerful in the game, and she doesn't have the same ability as the male characters. Has this been done because she's female? Well no, as in Mario Princess Peach is the more vulnerable character, thus in the game she has been portrayed in the exact same way, whereas Donkey Kong is much more powerful in Mario, thus in the game he is also shown as being very powerful.
http://www.raisesmartkid.com/3-to-6-years-old/4-articles/34-the-good-and-bad-effects-of-video-games

this is a article on the positives of gaming within young kids, Cognitive researcher Daphne Bavalier talks about the effects of video games and some of the possible effects that are said to be forced upon people when playing games, for example playing video games has a negative effect on your eyesight, when in fact it has a positive effect as it can improve the smaller details that you see. Another one is that playing games such as GTA and Call Of Duty have negative effects on young people. When after conducting many different runs, it was found that playing games like GTA and COD (call of duty) actually helped you increase certain skills that you can not learn easily through everyday life.

Some of these consisted of:

o Quick thinking, making fast analysis and decisions. Sometimes the player does this almost every second of the game giving the brain a real workout. According to researchers at the University of Rochester, led by Daphne Bavelier, a cognitive scientist, games simulating stressful events such as those found in battle or action games could be a training tool for real-world situations. The study suggests that playing action video games primes the brain to make quick decisions.

o Accuracy - Action games, according to a study by the University of Rochester, train the player's brain to make faster decisions without losing accuracy.

o Strategy and anticipation - Steven Johnson, author of Everything Bad is Good For You: How Today's Popular Culture is Actually Making Us Smarter, calls this "telescoping." The gamer must deal with immediate problems while keeping his long-term goals on his horizon.

o Situational awareness - – Defense News reported that the Army include video games to train soldiers to improve their situational awareness in combat. Many strategy games also require the player to become mindful of sudden situational changes in the game and adapt accordingly.

o Developing reading and math skills – The young gamer reads to get instructions, follow storylines of games, and get information from the game texts. Also, using math skills is important to win in many games that involves quantitative analysis like managing resources.

o Perseverance – In higher levels of a game, the player usually fails the first time around, but he keeps on trying until he succeeds and move on to the next level.

o Pattern recognition – Games have internal logic in them, and the player figures it out by recognizing patterns.

o Inductive reasoning and hypothesis testing - James Paul Gee, professor of education at the University of Wisconsin-Madison, says that playing a video game is similar to working through a science problem. Like a student in a laboratory, the gamer must come up with a hypothesis. For example, the gamer must constantly try out combinations of weapons and powers to use to defeat an enemy. If one does not work, he changes hypothesis and try the next one. Video games are goal-driven experiences, says Gee, which are fundamental to learning.

o Mapping – The gamer use in-game maps or build maps on his head to navigate around virtual worlds.

o Memory - Playing first person shooter games such as Call of Duty and Battlefield series enables the player to effectively judge what information should be stored in his working memory and what can be discarded considering the task at hand, according to a study published in the Psychological Research.

o Concentration - A study conducted by the Appalachia Educational Laboratory reveal that children with attention-deficit disorder who played Dance Dance Revolution improve their reading scores by helping them concentrate.

o Improved ability to rapidly and accurately recognize visual information - A study from Beth Israel Medical Center NY, found a direct link between skill at video gaming and skill at keyhole, or laparoscopic, surgery. 

o Reasoned judgments 

o Taking risks - Winning in any game involves a player's courage to take risks. Most games do not reward players who play safely. 

o How to respond to challenges 

o How to respond to frustrations 

o How to explore and rethink goals 

o Teamwork and cooperation when played with others – Many multiplayer games such as Team Fortress 2 involve cooperation with other online players in order to win. These games encourage players to make the most of their individual skills to contribute to the team. According to a survey by Joan Ganz Cooney Center, teachers report that their students become better collaborators after using digital games in the classroom.

o Management – Management simulation games such as Rollercoaster Tycoon and Zoo tycoon teach the player to make management decisions and manage the effective use of finite resources. Other games such as Age of Empires and Civilization even simulate managing the course of a civilization.

o Simulation, real world skills. The most well known simulations are flight simulators, which attempt to mimic the reality of flying a plane.

Books 

The Meaning and Culture of "Grand Theft Auto": Critical Essays

http://www.techdigest.tv/2006/12/top_10_things_y.html

This is a book on GTA as a game and what people think of it, then it tells you about the real facts of the game. they talk about different aspects of the game, such as; "Tommy and CJ always exist as a co-constructed semiotic event prompted by the game narrative and player perception of prominent signs during game play. It could be argued that the biomechanical nature of signification during game-play… which is grounded in the computerized and structural nature of the game, exists in a dialectic tension with the social nature of signification…” - from ‘Positioning and Creating the Semiotic Self in Grand Theft Auto: Vice City and Grand Theft Auto: San Andreas’ essay by John A. Unger and Karla V. Kingsley

Jacked: The unauthorized behind-the-scenes story of Grand Theft Auto

"Thompson pops up throughout the book, but there are other lengthy digressions with tenuous links to Grand Theft Auto. A chapter is given over to the story of two teenage stepbrothers who decided one night to shoot at passing cars with their parent's rifle. They killed one man and seriously injured others. When arrested, one said that GTA3 may have given them the idea. Though this incident could be a starting point for enquiring into the nature of video game violence and copycat crimes, its treatment here is relentlessly soft-focus. The story tails off with no-one able to make any sense of the whole thing, least of all Kushner. There's no attempt to analyse, and really there's no story - just a family tragedy, bulking out a book on Rockstar."
Stereotypes in the game. 

Females are vain and overly concerned with their looks. Society is painting womankind with one large make-up brush. It is ironic because the majority of the messages prioritizing appearance for women come from the media. Sure, their are some ladies with an unhealthy preoccupation with their looks, but in actuality, more women are moved by worthy causes like caring for their family and community.

They are weak. Women can be quite tough. Unfortunately, womanhood has been labeled “the weaker sex.” How many men could endure hours of pain as their nether regions are being torn open? Some call it torture; women know it as child-birth. Studies have even found that a woman’s perception of pain may be stronger than a man’s.

Women are emotional. Yes, we may have been raised to embrace tears instead of fearing them. Have you ever heard a parent telling a little girl to stop crying or suck it up? Although, despite popular opinion, a 1998 study at Vanderbuilt University found that women and men express the same degree of emotion. The only difference is that women are more likely to express that emotion through outward cues, like facial expressions.
These are some of the stereotypes that are portrayed 

Dyer’s Utopian Solutions the first theory worth bringing to bear in unlocking what video games offer is Richard Dyer’s utopian solution theory. This has a relatively simple premise: entertainment texts offer audiences a utopian or perfect ideal that they can access through media consumption. This ‘utopia’ is in contrast to the imperfections and difficulties audiences face in their own social lives. In short, escapist texts offer quick wins and rewards that fix the gaps in our social and emotional needs. In real life, clear rewards are rare and much harder fought for.

According to Dyer, the predominantly male audience is offered an energetic escape from the sedentary lifestyles that most males are involved in their place of education or work. Likewise this allows male audiences a means of asserting dominance upon a virtual battlefield with their tactical movement and skill in handling virtual weaponry. The rewarding of this dominant and physically capable behaviour is a means of the audience becoming the most masculine male they can be. This is a form of masculine self-actualisation.

Rockstar’s Manhunt was banned in Australia, New Zealand and Germany for the charge of sensationalising violence and indulging torture – but what authorities missed was the game’s Orwellian temper, with an omnipresent dictator (an ex-film director) forcing the player through a series of ‘scenes’ for his snuff film. The repugnant acts of violence, rated on a 1-5 scale for audience satisfaction, is clearly mocking of a Big Brother culture, and the game’s bleak social commentary means that the violence is supposed to be barbaric – our emotional investment depends on it. Largely misunderstood, the game was even removed from UK GAME shelves in 2004 when it was implicated in the murder of Stefan Pakeerah – recalling the earlier blame of Child’s Play 3 (Bender, 1991) in the torture and murder of James Bulger.

All of the above articles are from Rockstar Games, Rockstar Games are the company that are also behind GTA, as they have been part of many games that have had a negative or have been very explicit in what they show, could show a trend between the violent games that are released and who is releasing them. On the other hand, as Rockstar Games have been a successful business for so long they know what their customers want in games, thus they have reason to release, such as GTA and Manhunt. 

Critical investigation - Feedback

1) update proposal - add in linked production and the new title.

2) Research audience effects, and add theories. Thoroughly look at both sides of the argument.  

3) How does it fit in to ETA franchise? Conventions used (genre). 

4) Many more examples of racist stereotypes needed. Analyse using media language. 

5) ?

6) Historical - history of video games. How does GTA 5 fit in. other examples that caused moral panics. 

7) Stereotyping - research the theory of stereotypes (not just racial stereotypes). 

8) Economical - industry data, research Rockstar Games, and the gaming industry. 

9) More detail on issues and debates - link to text. 

10) More audiences and books needed. 

Proposal reloaded - GTA V (Raghav Sharma)

Working title

How gaming has changed over the years and the the use of violence, sexism and overall explicitly has been used more in games. 

Angle

His critical proposal looks at what effect violence, sexual content and gang culture has its audience.

Hypothesis

Games such as GTA V are having damaging effects on its audience, due to the high level of violence and inappropriate content that is shown in the game. 

SHEP

 - London Riots: with teenagers being the primary subjects in this criminal activity, it can be  argued that the media planted the seed of crime

 - 911 Bombing: Terrorist activities and how they link with media and represented

 - Madalin McAain: Kidnapping and abduction and how this is glorified in games

 - Gun Crime (wollich): the murder of innocent individuals in the name of religion

Issues/Debates

- Representation and stereotyping – The stereotyping of black males in media, including games, black males are always made to be the primary criminal protagonist

- News Values – Howe the news portrays crime, and glorifies religious criminal activity, planting seeds in the mind of the youth

- Ownership and control – leaving the blame of crime in the hands of family and careers when most of the time there is a wider picture

- Regulation and censorship – the age restrictions on games and the possible addition of another category (21)

- Media technology and the digital revolution – changing technologies in the 21st century – how different media platforms that are not yet regulated can affect the youth and subliminally effect the minds of the unwary

- The effect of globalisation on the media – women and their representation in the media and how this is different round the world

- Young people are committing crimes because of games such as GTA 5 - http://www.ibtimes.co.uk/gta-5-14-year-old-boy-kills-father-brother-inspired-by-violent-character-trevor-1442418

- The negative effects of GTA V on the younger audience - http://www.telegraph.co.uk/technology/video-games/10312420/GTA-5-the-violence-debate.html 

 - Media texts
 - Grand Theft Auto V
 - All Previous GTA games as
 - Other media texts
 - BBC NEWS
 - SKY new
 - FOX News

Critical Investigation Proposal

working title

1) Are games such as GTA 5 racist and harmful? 

2) What effect do the racial stereotypes in GTA V have on the younger generation?

3) To what extent do the racial stereotypes in GTA V effect the younger generation? 

Angle

Is the use of racial stereotypes in video games such as GTA V having a negative effect on the young generation that are playing these games, or are they used simply to create a interesting character. 

Hypothesis

Games such as GTA V have a negative effect on the younger generation, due to the high level of violence and racial stereotypes that are enforced through the characters, settings, and lifestyle.  

Linked production

Spin off movie to GTA V. Three characters coming together in order to complete something. Add humor to this, as my initial idea was to create a comedy/parody film/production. The production will be heavily based on racism/racist stereotypes.

Migrain

Institution - Rockstar Games - Rockstar Games is a multinational video game developer and publisher based in New York City, owned by Take-Two Interactive following its purchase of British video game publisher BMG Interactive.[2] The publisher is known for the Grand Theft Auto, Max Payne, L.A. Noire, The Warriors, Bully, Manhunt, Midnight Club and Red Dead games as well the use of open world, free roaming settings in their games. It comprises studios that have been acquired and renamed as well as others that have been created internally. While many of the studios Take-Two Interactive has acquired have been merged into the Rockstar brand, several other recent ones have retained their previous identities and have become part of the company's 2K Games division. The Rockstar Games label was founded in New York City in 1998[3] by the Britishvideo game producers Sam Houser, Dan Houser, Terry Donovan, Jamie King and Gary Foreman.[4]

(wikipedia)

Genre - The genre of the media text is a game, GTA V (5). The game is available across three different gaming consoles; PS3, XBox, and PC.  

The GTA series has always allowed the players to free roam in the game, it allows them to play games within the game, as they can do a range of other activities once they have completed missions or the whole game, whereas others games only allow the gamer to complete the missions and once the game is completed, there isn't much to do. 

Furthermore looking at the GTA series there has always been a high level of violence, sexual content and explicit scenes. From the first GTA that was released, the game was set from a birds eye POV, the character was set missions such as bank robberies and assassinations, the character was also given the chance to free roam in the game. After the success of GTA 1 the series of GTA had started, but it was only until the release of GTA 3 when the game became a 3D, giving the game a whole new dimension of gaming. Although the game has had a lot of changes through the years of its release, it's always been consistent with its violent aspects and the story line always leads to people being killed, involvement of drugs or dirty.   

Representation

Black males - There is a negative representation of balk males in the game, as they are shown as being violent and reckless, as they are shown committing crimes, doing drugs and being very violent. They are also shown in the 'hood' as this is where black people are stereo-typically thought to live. 

Whits males - The white males that are featured in the game are shown as being quite high up in the game, Micheal is on the white main characters in the game, he calls a lot of the shots in the game and he tells the other two what to do. He is also quite rich and well known. Compared to Franklin and Trevor, Micheal  is shown to have more power, i believe that this has been done due to the fact that he a white upper middle class male. 

Females - The females shown in the game are all shown in a negative way, as they are shown as being hookers, prostitutes, strippers or cheating on their husbands. Although when the game is loading, a female character is shown as a police woman, however in the actual game their are no female officers, in fact their are no females that work in any public service field, they are all shown working are 'hoes'  and strippers. 

Audience - The social group that GTA V would fit would be 14 - 25, 75% male 25% female, BC1 socio demographic.This would be the main secondary social group that the game would fall in to, as the age rating of the game is 18 however the game is predominantly owned by younger audiences. 

Narrative - The narrative of GTA V is not set on a specific character or place. You play as three different characters that have totally different lifestyles, however they all end up together. Trevor and Micheal know each other from committing a robbery in the past. Micheal meets Franklin, when Franklin is sent to steal his car. In the end they all end up coming together in order to commit another robbery.  

Young and Rubicam

Explorers - There would be some 'explorers' in this group as they would like the concept of being challenged and as the game provides challenges through three different game characters and an array of different setting to play in, this group would be attracted to a game such as GTA V. 

Aspirers -  Aspirers are seen to be materialistic and they look for status, therefore they would follow others in what they buy and what they do in order to fit into society. And as GTA V was one most successful games to be sold. 3.6 million copies were sold with the first 24 hours of the game being released, coming to approximately $310 million (£194 million)  in revenue within a week. What these statistics show are that a incredibly large majority of people purchased this game, which in return comes back to 'aspirers' as they would purchase things that a vast amount of people are buying. 

Society

We are currently living in a low economical society, it means that spending is on a how time low, as people are more weary of how they spend their money. However people have still spent a lot of money on gaming. For the UK it was the fastest selling game of all time, it sold over 631,000 copies in just 24 hours and in the 5 day period that the game was available it sold over 927,000 copies. This shows that even though people are being very careful where they spend there money, they still have a need for gaming. This may be due to the fact they have can have a 'escape' or 'diversion' (Blumber & Kattz). It allows people to get away from the real world and play a life out of someone else, in this case they have three totally different lifestyles to choose from. We also live in a multicultural society, and England is one of the worlds most multicultural countries, this means that when media products are released they should be able to appeal to all of these (most of these) audiences. This can be seen in GTA V as they have created three characters in the game, each with their own separate lifestyle. This would appeal to the British market as people would be able to see the portrayal of real people in the game, thus making the game more life  like and enjoyable. One way in which the characters have been made to seem more life like is through the racial stereotypes that have been used. For example, Franklin the black male in the game has been shown as being very 'gangster' and 'hood', this is one of the greatest stereotypes that are enforced on black people. He is also shown as being quite illiterate, "I thought we is tryna get out the bullshit." This is one of the lines that Franklin says in his characters trailer, adding to another stereotype that black males are uneducated.  

Historical 

These are all the Rockstar Games logos:

- Rockstar Japan 

- Rockstar Toronto 

- Rockstar New England

- Rockstar Vienna

- Rockstar North

- Rockstar London 

- Rockstar Vancouver

- Rockstar Leeds

- Rockstar San Diego 

- Rockstar Lincoln

Racial Stereotypes in history based that are in the game: 

Micheal - White rich male

- Rich 

- Big house 

- Well educated 

- Has a whole family 

- Is well connected 

These are all aspects that we would tend to associate to a white male, as these are the positive stereotypes that are enforced upon them. This has been done for years, as white people have always been in power in some form, for example the Queen of England is white. By using stereotypes that we would associate white people, with a character in a game allows that character to come to life.  

Franklin - Black male from the hood

 - From the hood 

 - A 'gang banger' 

 - Uneducated 

 - Sells drugs 

 - Steals 

 - Wears gang related colors (green) 

These are all stereotypes that we would associate with black males as these are the stereotypes that are enforced upon this ethnic group in society. However the audience find this amusing as they get to play with a character that has life like features, this gives the gamer a whole new world to play in. These are all also stereotypes that have been built upon the years and they have originated from thousands of years ago. 


Trevor - White 'hillbilly' male

 - Lives in a broken rough home 
 - Doesn't take much care of himself
 - Is very aggressive 
 - Uneducated 

Once again very stereotypical aspects have been applied to this character, Trevor is the most violent, disrespectful character in the game. 

The term 'hillbilly' was fist seen in the 1900, in a York Journal article, it read "a Hill-Billie is a free and untrammeled white citizen of Alabama, who lives in the hills, has no means to speak of, dresses as he can, talks as he pleases, drinks whiskey when he gets it, and fires off his revolver as the fancy takes him." This is the definition that was given to the word Hillbilly. I believe that it is from definitions like this and assumptions made by people that have created this stereotype. However through it we are able to recognize characters, thus making the game much more interesting.

History of video games?

Economical

Economical factors that concern GTA V are that people think that games such as GTA V have a great affect on young kids that play the, as it causes them to behave violently and could lead to much more. However I disagree, as we are in an society where some parents/guardians may not know what the game is about and they would go and buy the game. And as business want to make profits they would sell the game to the parent knowing that its not suitable for the child. However as we are in low economical state, business need to make profits.  

Political

The political factors that surround the game link in with the economical factors as there have been stories that the game have influenced young kids/teens to commit crimes that they ma have not done if they hadn't played the game. 

http://www.ibtimes.co.uk/gta-5-14-year-old-boy-kills-father-brother-inspired-by-violent-character-trevor-1442418

This is a story of a young boy who killed his farther and brother. The police have said that he had committed the crime after being inspired by the game GTA V. However i believe that the police have added the fact that he was inspired by the game in order to create a panic about the game. As there are thousands of young people that play the game and they have not been involved in any crime/killing based activities. 

Issues/Debates

Representation and stereotyping
Media effects
Reality TV
News Values
Moral Panics
Post 9/11 and the media
Ownership and control
Regulation and censorship
Media technology and the digital revolution – changing technologies in the 21st century
The effect of globalisation on the media

Theories

Moral Panics - The Game has been seen on the news as it is believed that the game has a negative effect on children that play the game. Thus when people see this it creates a panic, as parents would be worried about their kids being influenced by the game. 

Semiotics - Throughout the game there are a range of signs that are shown and have been placed in order to make the audience think and engage. For example there have been 'Illuminati' (triangle with eye) placed throughout the game. This makes the audience think as some people may believe that it has been there as a subliminal message, whereas others see it as an easter egg. 

Gender and ethnicity - The males and females in the game have been represented very differently from one another, for example all the females are shown either as whores or as vulnerable. Whereas the males have been shown with power and authority. There is a male gaze in the game (Luara Mulvey) as females have specifically been placed in the game for males look at e.g. when the game is loading there is a image of a women bending over a car being arrested by a female officer. The look in the woman's eye can be seen as being quite sexual. 

Marxism and hegemony 

Liberal Pluralism 

Colonialism and Post-colonialism 

Audience theories 

Genre theories 

Contemporary Media Landscape 

Media texts

The main media text that I am going to be focusing on is GTA V, as this is the main text that I am going to focus on I will be looking in to how the game was marketed and what was done in order for the game to become such a great success. 

Articles

http://www.theguardian.com/technology/2013/sep/21/grand-theft-auto-5-women-misogynistic-violent

http://www.theguardian.com/commentisfree/2013/dec/31/grand-theft-auto-5-torture-violence-video-games

Ignite PP - Anuvahood

Grade - C- 

EBI

- I need to go in to more detail with why the racial stereotypes are used. 
- I need to add more theories in to the presentation. 
- I need to be careful with how little/how much information I add to the slides. 
- I need to add more images to the presentation. 
- Use knowledge of media. 

WWW

- I had good presentation skills. 
- I had good time management. 
- I didn't used notes when presenting.
- I had good interaction with my audience. 

http://www.theguardian.com/film/2012/feb/19/adam-deacon-interview-bafta

This article is on how Adam Deacon won a Bafta award, and how he was up against actors like Tom Hiddleston (Thor) . Adam talks about how he felt and what it meant to him, how it you don't need a lot of money or the greatest actors to having a award winning film. he also talks about why he had racial stereotypes, and what the deeper meaning to it was. 

http://www.theguardian.com/film/2011/mar/10/urban-film-spoof-anuvahood-kidulthood

This article is based on how Urban British films have changed from what they used to be, nitty gritty films about how council estate youths were. It looks at how the audiences demand has changed. People see different views on humor now, having racial stereotypes enforced in the film enables it to have a humorous side to it.  

"It's very much about peer recommendation," says Taussig.
"Scoring highly on Facebook 'likes' probably means more than what a newspaper says." 
This quote shows why Anuvahood got such bad reviews from film critics, one being that they are usually quiet old, and two being that they cannot relate to what is being shown in the film. thus they have very narrow mind on what a film should be about. However, if there was to be a younger candidate that was chosen t write a review on the film, the review would be much different. 

http://www.theguardian.com/film/movie/140811/anuvahood

This was one of the shortest and most pathetic reviews I read on the film. It simply said, "A British urban spoof that is irredeemably lame and unfunny" A film review should contain more than a single sentence even if you thought the film wasn't great, there should be an explanation to why you thought this. However i think that the person that wrote this review is very narrow minded and doesn't have much knowledge of different film types. As if he/she did, they would know that a 'spoof' is meant to be silly and stupid. 

These are the only articles that i thought were relevant to the film and what I found interesting, thus I only have three from five articles. 























  

Anuvahood - Summer Research

Media summer project – Anuvahood

For my summer research project I have been focusing on the film ‘Anuvahood’, I choose to look at this media production as after watching the film I came to find that the film had a vast amount of racial stereotypes that are enforced, furthermore most of the stereotypes that are shown are negative. This can have a range of different effects on different audiences, thus I feel that this would be an appropriate medium for me to focus upon.

Actors

Adam Deacon – Kenneth

The film stars a range of different actors from different ethnic back grounds, a lot of the actors are British and aren’t very well known world-wide, but are significantly popular within the British film and music industry. For example, Adam Deacon an actor and rapper from Hackney, East London. His father is from Morocco, and walked out on the family when Adam was just 2 years old. At the age of 12 Deacon began to act and trained at the Anna Scher Theatre. His early career included work with Y Touring Theatre Company, with whom he appeared in a number of tours including Cracked by Nicola Baldwin. He’s stared in movies such as ‘Kidulthood’, he’s also starred in  'Bones' in an MTV show called Dubplate Drama. His next role was in 4.3.2.1, a heist movie, released in June 2010.

Recently Adam co-wrote, co-directed and played the lead role in Anuvahood, which was released on March 18 2011. The film is described as, "A pulls-no-punches, coming-of-age story, centering on one directionless hopeless 'shotter', who finds his true worth in the face of urban adversity."

Adam has featured in various music videos including; Bashy's "Who wants to be a millionaire" and Chipmunk's Chip Diddy Chip. He is also a musician and musical performer most noted for his two tracks on the soundtrack to Adulthood. The tracks are: 'Adamhood' and 'On It 08'

Richie Campbell – Tyrone

Richie’s career began at the age of 13 when he attended the famous Anna Scher Stage School in Islington. It was there where he found his love for acting on stage and quickly established himself as a great young talent with leading roles in stage plays Eugene Onegin, Slamdunk, Cutter and Little Sweet Thing. But it was his standout performance in 93.2 at the Royal Court theatre as the ‘Bitter but likeable’ Boss man that got the ball rolling. He was singled out and shortlisted for the what’s on stage theatre choice award for ‘Best Actor’.

Richie’s film career has recently gone from strength beginning with in Nick Loves 2009 film The Firm playing Snowy a cockney firm member becoming brave enough to leave to most recently he starred in Anuvahood playing Tyrone. It is indeed this film that has proved that Richie can turn his hand to just about anything stepping out of his serious acting to conquer the world of comedy which he mastered. Since then he has starred in Victim, Sket and Top Boy.

News Articles & Reviews

Triple threat writer/director/actor Adam Deacon stars as K (real name Kenneth), a wannabe MC who disastrously turns to dealing weed after his family loses nearly all their possessions to bailiffs. He and his equally hopeless crew get into all kinds of scrapes with the local criminals. Oh, and it's a comedy. Hopelessly broad and almost continually annoying, it's a film that it's hard to imagine even the target audience warming to. It's really just a torrent of age-old gags and clumsy, pointless situations dressed up with street slang. At least they didn't appear to have wasted much money on this, which is one of the few plus points.

(http://www.theguardian.com/film/2011/mar/17/anuvahood-film-review)   

The article above was taken from the online version of the Guardian newspaper. The feedback that was given of the film was very negative and harsh, this may be due to the fact that the film was targeted at a younger audience, whereas the person that has written the review, most probably did not fit this target audience, thus he was not able to relate and understand a lot of the humerous aspects of the film. However after reading a few of the comments that were left on the page, it was evident that people that meet the target audience arte able to enjoy the film, for example “I have to disagree with this review. I found the film hilarious, well directed and exciting. If you can't relate to this type of film you will hate it. My problem with film critics is that it is really just one persons opinion. I guess that is why I don't really read them. The Black Swan was praised by so many people this year but I found it to be over hyped, boring, hard to follow and lacking in a decent plot. Yet everyone was raving about it. My advice would be to go and watch the movie and decide for yourself. I think that you might disagree with Philem O'Niell and may like it.”

(http://www.wannagotothemovies.com/lovefilm-review-anuvahood-2011/)

Utter dog shite. Sorry for being so blunt and crass.

I just hated it. I’m not sure if it is actually meant to poke fun at films like it (Adulthood and Kidulthood) – if it is then i didn’t laugh each way. I thought it was offensive and racist. I was literally counting down the minutes. Interesting the ‘Five star reviews’ listed on the front poster are from publications I’ve never heard of.

Once again the review given on the film was very negative and it also says, “it was offensive and racist”, I believe the racist aspect of the film was intentional as the racial stereotypes that were used in the film were very strong and some people may of found it offensive, however I believe the main purpose to have such strong racial stereotypes was simply used for humour, for example having an extremely built black male, named Tyrone as the villain can be seen as being very racial. However to a young urban audience this would be seen as being very funny.  

https://www.youtube.com/watch?v=rzDWevrtRX4 – You Tube link

In this short clip we get to hear why Adam Deacon made this film and what his purpose was behind it, and he clearly states that he wanted to show what life is like on a estate but in a humorous way, whereas usually council estates are shown as very bad places to be. This creates a folk devil as through films such as Adulthood and Kidulthood, society starts to see kids from estates as being very dangerous, and thus it creates a division between society and people that live on estates.

Narrative:

The narrative of the film is of a character called Kenneth, he is a wannabe bad boy that is trying to pursue his career with music, as he wants to become a rap artist. Once he realises that he is not able to go forward with that career he vows to become a respected gangster or “cry trying”. He starts to sell drugs (marijuana) and begins to make some small time money before he is robbed by the estate bully, Tyrone. Kenneth then decides to rob everything back from Tyrone, but he makes the mistake of being seen by Tyrones gang. The result of Kenneth’s slip up leads to an epic fight between Tyrone and Kenneth, where Kenneth eventually beats Tyrone and becomes the hero of the estate. Kenneth then becomes a new person and returns to his job at ‘Laimsbury’.

Genre:

British urban comedy – The comedy aspect of the film appeals to a very niche market and only the target audience of 15 years seem to find the content funny. This is because the comedy that has been added to film is mainly understood by this specific market, people that ca relate to the characters are able to enjoy the film more than a random person that may be selected to see the film.

Crime – There isn’t any major crime that takes place in the film, however there is drug use and weapons are shown. The amount of crime shown is controlled because of the age rating, whereas if the film was an 18, there may have been more horrific scenes shown and much greater use of weapons, violence and drugs.

Media institutions:

Production – Gunslinger

Distribution – Revolver

Media values and ideology:

From my point of view I believe that there are many different values and ideologies that are trying to be represented in this film. For example, you should be more careful before making decisions, as a lot of the decisions ‘Kay’ makes leads to him getting in to trouble. Another one is that you should think of the consequences, as Kay does a range of things without thinking of the outcome e.g. stealing from Tyrone, this situation leads to Key almost being killed. Finally at the end of the film Kenneth says, “I’m choosing life, it’s all about enlightenment.”  Although this scene was also added for comedic purposes, I believe it has another meaning, as it shows a person that came from an estate, who was in a bad environment and he seemed to change his life, ‘ we should look at the brighter things in life’.

Media Audiences:

The primary audience would be 15 year olds as that is who the film has been targeted at, however I believe that there is a much larger audience, as people that are able to relate to the characters and their stories would also be appealed to the film. Also an older audience would also watch the film as they may want to watch the film before they let their children watch the film. The demographic for this film would be C2, D, E 15 – 25 male and female.